At 18, Tavi Gevinson Is a Fashion Veteran—and a Broadway Rookie – New York Magazine

As even casual prowlers of the internet worlds of fashion and style are aware, there’s been quite a lot in Gevinson’s life so far to separate her from her peers, from everyone, really, because she became famous at 11 years old, when a friend’s older sister told her about fashion bloggers and she began walking to a fancy bookshop that carried i-D and Lula magazines and taking pictures of herself in her backyard styled in the spirit of her hero, Rei Kawakubo of Comme des Garçons. When Kawakubo released a capsule collection at the mass retailer H&M while Tavi was in seventh grade, she wrote a nerdy rap tribute (“Rei Kawakubo for H&M / Rei Kawakubo, can I be your friend? / Rei Kawakubo, stalker fan letters I will send …”) and posted it online. The indie queen Miranda July saw it and showed it to her friends Laura and Kate Mulleavy, who design the art-fashion brand Rodarte, and then everyone saw it. Gevinson was flown (with her father) to London to make a zine for Pop magazine, but then Dasha Zhukova, at the time the editor of Pop, liked her style—which, at that point, was an avant-garde-granny kind of thing—so much that she ended up on the cover. Next she was in New York at a Fashion Week party at the Gagosian Gallery while Cindy Sherman complimented her self-portraits and Björk wandered by and then Richard Prince did too. But she was also overhearing catty fashion jerks make fun of her prepubescent androgyny (“Is that a girl or a boy?”) as she settled into her front-row seat and realized, at 13, that the fashion world wasn’t so different from middle school after all. Still, at the end of that first Fashion Week, she sat in the departures lounge at La Guardia airport and cried. “I was like, This is it. I got this one cool experience, and now I’m back to middle school, where I was made fun of for what I wore. I’m sure I wasn’t the most pleasant classmate. I was very opinionated, and I was just discovering riot grrrls.”


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