Cherokee announces debut of Ale swimwear collection –

Press Release:

Cherokee Global Brands Announces the Debut of ále by Alessandra’s Swimwear Collection

LOS ANGELES, CA (August 20, 2014) – Alessandra Ambrosio and The Lunada Bay Corporation, in partnership with Silver Sunrise, LLC and Cherokee Global Brands (NASDAQ: CHKE), are launching ále by Alessandra swimwear and cover-up collection, which made its debut at the Miami Swim Show 2014 at the Miami Florida Convention Center.

 “I am extremely excited to introduce the first of many ále by Alessandra swim collections,” says Alessandra Ambrosio, internationally recognized supermodel and fashion icon. “The Lunada Bay Corporation was able to bring my swimwear vision to life in an amazing compilation that incorporates vibrant colors, designs, and my very own boho-vibe.” 

Susan Crank, CEO of Lunada Bay, furthered Ambrosio’s sentiments. “This is an epic partnership. Over the past few months, Lunada Bay has collaborated closely with Alessandra and through her unique vision and input; we have created a beautiful collection of swim and beachwear. The collection, inspired by Alessandra’s “Brazil-Bohemia meets Malibu-Chic lifestyle” is truly special.”

The ále by Alessandra collection includes 75 different styles in one piece and two-piece separates, ranging in price from $180 – $240, as well as cover-ups ranging in price from $120 – $300. There are special details prominent throughout the collection such as hand made macramé on the suits as well as jewelry inspired trims.  The collection will be available for purchase beginning in October 2014 at exclusive boutiques and select upscale retailers throughout the country.

About Cherokee Global Brands

Cherokee Global Brands is a marketer and manager of a portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with best-in-class retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Kohl’s (U.S.), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

About The Lunada Bay Corporation

The Lunada Bay Corporation is a multiple award winning, privately held company specializing in swimwear and cover-ups, and is recognized as one of the most distinguished companies in its field. Based in Anaheim, California, Lunada Bay has proudly built a distinct flavor throughout the swimwear industry and a positive image within the community.

About Silver Sunrise LLC:

Silver Sunrise, LLC is the intellectual property management company owned in partnership with Alessandra Ambrosio.  The Company is focused on developing, designing, marketing and licensing the ále by Alessandra lifestyle brand throughout the world.


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