Because she’s worth it!
Kloss is joining the likes of Lara Stone, Natasha Poly and
Doutzen Kroes in the glamorous L’Oréal Paris family. That’s right,
the 22-year-old has been announced as the new face of the brand.
Way to go Karlie on
bagging a HUGE beauty campaign.
Talking about her partnership, the Victoria’s Secret model said:
“I have always believed that you have to be confident in yourself.
Anything can happen if you really work at it. Never give up. This
for me is what L’Oréal Paris does. This is why I am so proud to
join this inspiring team.”
Kloss rarely puts her name to anything, but along with Nike and
Victoria’s Secret, the St. Louis supermodel has landed herself a
great gig. Let’s hope it doesn’t get in the way of her business
empire, though. For those of you who don’t know, in her personal
time Karlie likes
to concentrate on her Karlie’s Kookies. She studied at
Harvard’s campus where she began her studies in Business of Media,
Entertainment and Sports, and in 2012 she became an entrepreneur
and created her own brand.
Cyril Chapuy, L’Oréal Paris Brand Global President has spoken
about why they decided on the beauty: “On catwalks where she
catches lights with such intensity, through brilliant studies or a
hectic New-Yorker life, Karlie is definitely the perfect
combination between grace and modernity, intelligence and hard
work. L’Oréal Paris is all about inspiring women taking the best of
their whole potential.”