Model Karlie Kloss Fronts Nike’s Fall Campaign [PHOTOS] – Mstarz
Nike has worked with a number of fashion models in its 50-year history, but never on the scale it has worked with Karlie Kloss, who fronts Nike’s fall campaign. Nike unveiled its spring/summer 2015 women’s collection in New York City Wednesday, Oct. 22, which kicked off with a presentation from Nike CEO Mark Parker and a small runway presentation with more than two dozen of the female athletes Nike sponsors. Among the attendees were models Kloss, Joan Smalls, Damaris Lewis and Jeneil Williams.
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Kloss has been posting many Nike shots via Instagram lately. She captioned one photo, “It is an absolute honor to be the face of the Nike X Pedro Lourenco campaign. You can get your hands on the gorgeous collection November 13th in select @Nike stores and at Nike.com/nikelab #NikeWomen #NikeLab“
In an interview with Fashionista, Nike explains why it chose Kloss to front its new campaign.
“We will always work with the amazing athletes, first and foremost,” said Amy Montagne, vice president and general manager of Nike’s Women’s Division. “But we also work with women who are connected to sport and fitness. And models like Karlie have that strong connection to sport and fitness.”
According to Fashionista, Kloss studied ballet when she was younger and practices it still, alongside regular yoga, ModelFit classes, running and Nike Training Club workouts. And it’s not just her long and muscled physique that make her a fit for Nike: She has also branded herself as an athlete, frequently posting photos of her workouts on Instagram.
“We’ve had some models, not had a model muse for example, like some designers do,” a spokesperson added. “It’s more that models have appeared in the campaign. But it’s not a big focus for us, you’re not seeing this model and that model again and again and again. The interesting thing about Karlie is that she is that athlete woman. Her fitness is not a diet fitness, it is an exercise fitness, it’s a strength.”
“She’s authentic,” Montagne added.
Click here to see photos from the campaign!
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