Under Armour Unveils New Secret Weapon – Gisele Bundchen (Video) – Boston.com (blog)

There’s a brand-new and very revealing Gisele Bundchen video on You Tube today, but this one wasn’t part of some monstrous, insidious celebrity hack.

Rather, it’s Under Armour’s announcement that it has signed the Brazilian supermodel, soon-to-be Brookline resident and mother of two to a new endorsement deal.

Bundchen will take part in a campaign with the “I Will What I Want” tagline.

She’s quite athletic already, as you can see in this GIF.

Landing Bundchen is not a bad consolation prize for the athletic apparel company, which failed in its attempt to sign NBA superstar Kevin Durant to an endorsement deal last week.

It’s not the first time Gisele has finished second, but still emerged victorious.

Her husband, Tom Brady, happens to play quarterback for New England’s lone NFL team. He’s won a few Super Bowls and is quite handsome. Brady had a child with actress Bridget Moynahan prior to their breakup in 2006. Bundchen and Brady wed in 2009 and have two children.

Gisele, once again, for the win.

And life keeps getting better and better in the Brady-Bundchen household.

(BTW, HT to “For The Win” for the video.)

The OBF column is written by award-winning journalist and Bay State native Bill Speros. Hit up Bill on his Obnoxious Boston Fan Facebook page, on Twitter @realOBF or at his
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. Thanks always for reading.


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