Verizon to Turn Your ‘Fashion Rocks’ Tweets Into an Outfit – Mashable

A new type of eye-grabbing garment will be created Tuesday night at the star-studded Fashion Rocks concert in New York City, where Verizon is designing a fabric based on tweets during the telecast on CBS.

It’s a real-time garment, of sorts, with the online conversation about the night’s music and fashion influencing the pattern and color of Verizon’s final product.

You can watch the #SocialImprint garment evolving on the backstage live stream at 9 p.m. ET, with each genre of music and certain fashion words changing the ultimate look.


The live stream is set to display two screens detailing how the music buzz is changing the color and how the fashion conversation is influencing the pattern. A third screen, behind DJs Questlove and SoSuperSam, will show a digital model wearing the fabric.

Fashion Rocks at Brooklyn’s Barclays Center is slated to feature performances from Jennifer Lopez, Usher, Nicki Minaj, KISS, Pitbull, Miranda Lambert, Jennifer Hudson, Luke Bryan, Enrique Iglesias, Duran Duran, The Band Perry, Rita Ora, Nico & Vinz, Afrojack and Magic.

Verizon plans to monitor the conversation every 30 seconds, accounting for unpredictable moments, too. After the broadcast, the telecom giant is scheduled to unveil an interactive version of the final fabric, so participants can see which moments and conversations played a role in its creation.

Once the fabric is finalized and printed, Verizon expects to announce a partnership with a Fashion Week designer, who will then put together the garment.

BONUS: 9 Fashionable Wearables for the Sartorially Savvy

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